October 13, 2016

Data Validation: The Great Seal of Approval

This article discusses how data validation can help analysts and digital marketers gain the confidence of their analytics stakeholders.

img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.heateor_sss_button_instagram span.heateor_sss_svg,a.heateor_sss_instagram span.heateor_sss_svg{background:radial-gradient(circle at 30% 107%,#fdf497 0,#fdf497 5%,#fd5949 45%,#d6249f 60%,#285aeb 90%);}div.heateor_sss_horizontal_sharing a.heateor_sss_button_instagram span{background:#f2cd14 !important;}div.heateor_sss_standard_follow_icons_container a.heateor_sss_button_instagram span{background:#f2cd14;}div.heateor_sss_vertical_sharing a.heateor_sss_button_instagram span{background:#f2cd14 !important;}div.heateor_sss_floating_follow_icons_container a.heateor_sss_button_instagram span{background:#f2cd14;}.heateor_sss_horizontal_sharing .heateor_sss_svg,.heateor_sss_standard_follow_icons_container .heateor_sss_svg{background-color:#f2cd14 !important;background:#f2cd14 !important;color:#fff;border-width:0px;border-style:solid;border-color:transparent;}.heateor_sss_horizontal_sharing .heateorSssTCBackground{color:#666;}.heateor_sss_horizontal_sharing span.heateor_sss_svg:hover,.heateor_sss_standard_follow_icons_container span.heateor_sss_svg:hover{border-color:transparent;}.heateor_sss_vertical_sharing span.heateor_sss_svg,.heateor_sss_floating_follow_icons_container span.heateor_sss_svg{background-color:#f2cd14 !important;background:#f2cd14 !important;color:#fff;border-width:0px;border-style:solid;border-color:transparent;}.heateor_sss_vertical_sharing .heateorSssTCBackground{color:#666;}.heateor_sss_vertical_sharing span.heateor_sss_svg:hover,.heateor_sss_floating_follow_icons_container span.heateor_sss_svg:hover{border-color:transparent;}@media screen and (max-width:783px){.heateor_sss_vertical_sharing{display:none !important;}}.handl-hidden{display:none;}[class^="fieldset-handl_"]{display:none;}html body .form-style-dark .gform_wrapper .gform_heading .gform_required_legend{display:none;}html body .form-style-dark .gform_wrapper input[type='text'],html body .form-style-dark .gform_wrapper input[type='email'],html body .form-style-dark .gform_wrapper input[type=tel],html body .form-style-dark .gform_wrapper textarea,html body .form-style-dark .gform_wrapper select{padding:10px 10px 12px 15px;font-size:18px;color:rgba(195,195,195,1);color:#fff;border:none;border-bottom:1px solid rgba(91,91,91,1);background-color:transparent;border-radius:0;outline:none;}html body .form-style-dark .gform_wrapper .gfield{position:relative;margin:25px 5px 0 0;}html body .form-style-dark .gform_wrapper select{color:rgba(195,195,195,.6);color:#fff;-webkit-appearance:none;appearance:none;}html body .form-style-dark .gform_wrapper .gfield input{transition:.1s all linear;}html body .form-style-dark .gform_wrapper .gfield--type-select > label{display:none;}html body .form-style-dark .gform_wrapper .gform_fields .gfield label{position:absolute;top:13px;left:15px;font-size:18px;color:#aaa;color:rgba(147,147,147,1);color:#fff;transition:.1s all linear;cursor:text;cursor:pointer;font-family:"Montserrat",sans-serif;line-height:26px;font-weight:400;}html body .upgrade_account.form-style-dark .gform_wrapper .gform_fields .gfield label{font-size:20px;line-height:20px;font-weight:400;color:#fff;}html body .form-style-dark .gform_wrapper .gfield.active:not(.gfield--type-checkbox) label{top:-14px;font-size:12px !important;}html body .form-style-dark .gform_wrapper.gravity-theme .gfield_required{color:rgba(242,205,20,1);font-size:19px;}html body .form-style-dark .gform_wrapper .gfield h3{color:rgba(195,195,195,1);color:#fff;font-size:24px;line-height:30px;font-weight:400;font-family:"Montserrat",sans-serif;}html body .form-style-dark .gform_wrapper input[type="checkbox"] ~ label::before{content:"";width:20px;height:20px;border:1px solid rgba(242,205,20,1);display:inline-block;border-radius:50%;position:absolute;left:-13px;top:2px;}html body .form-style-dark .gform_wrapper .check_box input[type="checkbox"] ~ label::before{border-radius:0%;}html body .form-style-dark .gform_wrapper .gchoice{position:relative;}html body .form-style-dark .gform_wrapper .gfield_checkbox label{position:relative !important;padding-left:15px;}html body .form-style-dark .gform_wrapper input[type="checkbox"]{width:20px;height:20px;position:absolute;top:7px;opacity:0;}html body .form-style-dark .gform_wrapper input[type="checkbox"]:checked ~ label::before{}html body .form-style-dark .gform_wrapper input[type="checkbox"]:checked ~ label::after{content:"";width:14px;height:14px;background:#fff;border-radius:50%;display:inline-block;position:absolute;left:-10px;top:5px;}html body .form-style-dark .gform_wrapper .check_box input[type="checkbox"]:checked ~ label::after{content:"";width:22px;height:26px;background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/optimized/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/fi_5291032.png");border-radius:0%;display:inline-block;position:absolute;left:-11px;top:-1px;background-size:contain;background-repeat:no-repeat;background-color:transparent;}html body .form-style-dark .gform_wrapper input[type="submit"]{width:100%;padding:7px;margin-top:30px;background-color:#f2cd14;border:none;margin:0;}html body .form-style-dark .gform_wrapper .html_messege p{font-family:"Montserrat",sans-serif;font-size:16px;color:#c3c3c3;color:#fff;}html body .form-style-dark .gform_wrapper option{font-family:"Montserrat",sans-serif;line-height:26px;font-weight:400;color:rgba(147,147,147,1);}html body .form-style-dark .gform_wrapper .gsection_description{font-family:"Montserrat",sans-serif;font-size:16px;font-weight:400;line-height:17.5px;text-align:left;}html body .form-style-dark .gform_wrapper .hr_line{margin-top:0px;margin-bottom:20px;}html body .form-style-dark .gform_wrapper .gfield--type-checkbox{margin-top:0px;}html body .form-style-dark .gform_wrapper .gform_footer{position:relative;}html body .form-style-dark .gform_wrapper .gform_footer:after{content:"";position:absolute;top:50%;left:calc(50% + 57px);transform:translate(-50%,-50%);background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/source/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/fi_3114931.svg");width:23px;height:30px;background-size:cover;background-repeat:no-repeat;}html body .form-style-dark .paid_ad_form_wrapper.gform_wrapper .gform_footer:after{left:calc(50% + 87px);}html body .form-style-dark .paid_ad_form_wrapper.gform_wrapper .gform_footer{margin-top:25px;}html body .form-style-dark .gform_wrapper .gform_footer{margin-top:35px;}html body .form-style-dark .gform_wrapper.gravity-theme .gform_validation_errors,html body .form-style-dark .gform_wrapper.gravity-theme .gfield_validation_message,html body .form-style-dark .gform_wrapper.gravity-theme .validation_message{background:unset;border:unset;box-shadow:unset;padding:0;margin:0;line-height:24px;margin-top:5px;}html body .form-style-dark .gform_wrapper.gravity-theme .gform_validation_errors{padding-left:35px;}html body .form-style-dark .gform_wrapper.gravity-theme .gform_validation_errors>h2 .gform-icon{inset-inline-start:0;}html body .form-style-dark .gform_wrapper .gform_ajax_spinner{position:absolute;z-index:99;right:20px;transform:translateY(10px);transform:translate(-50%,-50%);top:50%;}html body .form-style-dark .gform_wrapper input[type="submit"]{border-radius:unset;}html body .form-style-dark .gform_wrapper [type=button]:focus,html body .form-style-dark .gform_wrapper [type=submit]:focus,html body .form-style-dark .gform_wrapper button:focus html body .form-style-dark .gform_wrapper:focus-visible{outline:unset;}html body .form-style-dark.get-started .gform_wrapper .gform_footer:after{left:calc(50% + 75px);}html body .form-style-dark.input-full-width .gform_wrapper .gfield.gfield--width-half{grid-column:span 12;-ms-grid-column-span:12;}html body .form-style-dark .gform_wrapper.gravity-theme .gform_footer{padding:0;overflow:hidden;border-radius:70px 70px 70px 70px;}html body .form-style-dark .gform_footer::before{content:"";background:rgba(255,255,255,.4);width:60%;height:100%;top:0%;left:-125%;transform:skew(45deg);position:absolute;transition:left 600ms ease-out;}html body .form-style-dark .gform_footer:hover::before{left:150%;}.custom-bullet ul{list-style-type:none;padding-left:1em;list-style-position:outside;}.custom-bullet ul li{padding-left:.3em;}.custom-bullet ul li::marker{content:"•";font-size:26px;}@media (min-width : 320px) and (max-width : 767px){.center-logo{left:32px !important;}}.audit-report-tabs ul.tabs{flex-wrap:nowrap !important;}.audit-report-tabs ul.tabs > li{width:25%;font-size:16px;font-family:"Montserrat",Sans-serif;font-weight:500;text-transform:uppercase;}.audit-report-tabs ul.tabs > li > a{padding:8px 0 0;}.audit-report-tabs ul.tabs > .r-tabs-state-active > a svg path{fill:#333 !important;}.audit-report-tabs ul.tabs > .r-tabs-state-active > a svg mask{display:none !important;}.audit-report-tabs ul.tabs > .r-tabs-state-default > a svg path{fill:#fff !important;}.audit-report-tabs .r-tabs-accordion-title a{font-family:"Montserrat",Sans-serif;font-weight:500;text-transform:uppercase;font-size:16px;color:#fff;padding:10px 20px;border-radius:unset !important;}.audit-report-tabs .r-tabs-accordion-title.r-tabs-state-active a{color:#333;background-color:#fff !important;}.audit-report-tabs .r-tabs-accordion-title .ue-graphic-element{display:none !important;}.audit-report-tabs .yellow{color:#f2cd14;}.content-styling .sub-list ol li::marker{font-weight:500;}.content-styling .sub-list ul > li{list-style-type:none;}.content-styling .sub-list ol > li .nested-sub-list{margin:10px 0 0 30px;display:block;}.content-styling .sub-list ol li b{font-weight:500;}.content-styling .sub-list ol li{margin-bottom:30px;}.content-styling .sub-list ol li:last-child{margin-bottom:0px;}@media (max-width : 550px){.content-styling .sub-list ol > li .nested-sub-list{margin:10px 0 0 20px;}}.blue-anchor a{color:#373ffb;word-break:break-all;}.blue-anchor a:hover{color:#1b1b1b;}.li_style ul li{align-items:baseline !important;}.li_style ul li .elementor-icon-list-icon{top:12px;}.li_style.list_item_con ul li .elementor-icon-list-icon{top:14px;}.first_section_bg_vector:before{content:"";position:absolute;background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/source/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/Vector-6.svg");background-repeat:no-repeat;background-size:contain;width:513px;height:1372px;top:71%;right:0;left:auto;transform:translate(0%,-50%);}.tag_debugger_form_container .gform_wrapper.gravity-theme .gform_fields{grid-row-gap:40px !important;margin-bottom:40px !important;}html body .tag_debugger_form_container .form-style-dark .gform_wrapper .gform_fields .gfield label{color:#fff !important;font-size:20px;}html body .tag_debugger_form_container .form-style-dark .gform_wrapper select{font-size:20px !important;color:#fff !important;}html body .tag_debugger_form_container .gform_wrapper .gform_footer input{padding:15px 65px 15px 15px !important;margin-bottom:0 !important;}html body .tag_debugger_form_container .gform_wrapper .gform_footer{position:relative;display:inline-block;}html body .tag_debugger_form_container .gform_wrapper .gform_footer:after{content:"";position:absolute;top:50%;right:10px;transform:translate(0%,-50%);background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/source/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/fi_3114931-1.svg");width:36px;height:36px;background-size:cover;background-repeat:no-repeat;left:unset !important;}html body .free_trial_form_container .gform_wrapper .gform_footer:after{left:auto !important;}.list_item ul li .elementor-icon-list-icon{margin-top:10px !important;}html body .become_partner .form-style-dark .gform_wrapper .gform_footer:after{left:calc(50% + 70px) !important;}.pricing_desc{min-height:100px !important;}html body .upgrade_account.form-style-dark .gform_wrapper .gform_fields .gfield--type-html{font-size:18px;font-family:"Montserrat",sans-serif;line-height:25px;font-weight:400;color:#fff;}html body .upgrade_account.form-style-dark .gform_wrapper.gravity-theme .gform_footer{display:inline-block;left:50%;transform:translate(-50%,0px);}html body .upgrade_account.form-style-dark .gform_wrapper.gravity-theme .gform_footer input{padding:8px 55px 8px 12px;}html body .upgrade_account.form-style-dark .gform_wrapper .gform_footer:after{content:"";position:absolute;top:50%;left:auto;right:5px;transform:translate(0%,-50%);background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/source/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/fi_3114931-1.svg");width:36px;height:36px;background-size:cover;background-repeat:no-repeat;}html body .form-style-dark .gform_wrapper .check_box input[type="radio"] ~ label::before{border-radius:0%;}html body .form-style-dark .gform_wrapper .gchoice{position:relative;}html body .form-style-dark .gform_wrapper .gfield_checkbox label{position:relative !important;padding-left:15px;}html body .form-style-dark .gform_wrapper input[type="radio"]{width:20px;height:20px;position:absolute;top:7px;opacity:0;}html body .form-style-dark .gform_wrapper .check_box input[type="radio"]:checked ~ label::after{content:"";width:22px;height:26px;background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/optimized/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/fi_5291032.png");border-radius:0%;display:inline-block;position:absolute;left:-11px;top:-1px;background-size:contain;background-repeat:no-repeat;background-color:transparent;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_fields .gfield label{color:#fff;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gfield_radio .gchoice label{color:#c3c3c3;color:#fff;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_fields .gfield_radio label{position:unset;padding-left:35px;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_fields .gfield--type-radio{margin-top:20px;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_fields .gfield--type-html{margin-top:0px;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_fields .gfield--type-html p{font-size:18px !important;transition:.1s all linear;cursor:text;font-family:"Montserrat",sans-serif;line-height:26px;font-weight:400;color:rgba(147,147,147,1);color:#fff;margin-bottom:0 !important;padding-left:35px !important;}html body .form-style-dark .unsubscribe-form .gform_wrapper input[type="radio"]:checked ~ label.radio_btn_color::after{content:"";width:14px;height:14px;background:#fff;border-radius:50%;display:inline-block;position:absolute;left:3px;top:10px;}html body .form-style-dark .unsubscribe-form .gform_wrapper input[type="radio"] ~ label::before{content:"";width:20px;height:20px;border:1px solid rgba(242,205,20,1);display:inline-block;border-radius:50%;position:absolute;left:0px;top:7px;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_footer:after{left:calc(50% + 110px);cursor:pointer;}html body .unsubscribe .form-style-dark .unsubscribe-form .gform_wrapper .gform_footer:after{left:auto;cursor:pointer;}.gradient_bottom .elementor-divider{}.marketing_accordian .e-n-accordion-item-title[aria-expanded="true"]{border-radius:8px 8px 0 0 !important;}.marketing_accordian details[open]{background-color:transparent;background-image:radial-gradient(at top center,#cac8c8 0%,#fff 50%);border-radius:8px;}.marketing_accordian details[open] summary{background-color:unset !important;background-image:unset !important;}.marketing_accordian details summary{justify-content:space-between !important;}.marketing_accordian details summary .e-n-accordion-item-title-text{display:-webkit-box;-webkit-line-clamp:1;-webkit-box-orient:vertical;overflow:hidden;}.marketing_accordian details ul li{align-items:flex-start !important;}.marketing_accordian details ul li .elementor-icon-list-icon{top:12px !important;}.home_slider_list .elementor-icon-box-wrapper{position:relative;}@media (max-width: 1024px){.li_style.list_item_con ul li .elementor-icon-list-icon{top:16px;}.li_style.list ul li .elementor-icon-list-icon{top:-4px;display:inline-block;}.li_style.list ul li{text-align:center !important;display:block !important;}.home_slider_list .elementor-icon-box-wrapper .elementor-icon-box-description{line-height:1.5em !important;}.home_slider_list .elementor-icon-box-wrapper{align-items:center !important;}.home_slider_list .elementor-icon-box-icon{display:inline-block;position:absolute;left:-5px;top:3px;}.home_slider_list .elementor-icon-box-content{display:inline-block;width:auto;padding-left:20px;}.home_slider_list .elementor-icon-box-wrapper h4{margin:0 !important;}.resources_loop_desc a{display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;}.resources-loop-wrapper::before{background-image:linear-gradient(180deg,rgba(255,255,255,.3) 20%,rgba(255,255,255,.74) 100%) !important;}#menu-1-5ff6322 li ul li ul li a{padding-left:40px;}#menu-1-5ff6322 .highlighted .sub-arrow svg{transform:rotate(360deg);}}@media (max-width : 767px){html body .upgrade_account.form-style-dark .gform_wrapper .gform_footer:after{width:30px;height:30px;}html body .upgrade_account.form-style-dark .gform_wrapper.gravity-theme .gform_footer input{padding:5px 40px 5px 10px;line-height:1.7 !important;font-size:17px !important;}.li_style.list_item_con ul li,.li_style.list ul li{text-align:center !important;display:block !important;line-height:18px !important;}.li_style.list_item_con ul li .elementor-icon-list-icon{top:-4px;display:inline-block;}#menu-1-5ff6322 li:last-child{display:block;}}@media (max-width : 481px){.home_slider_list .elementor-icon-box-icon{top:-3px;}}@media (max-width : 425px){html body .tag_debugger_form_container .gform_wrapper .gform_footer input{padding:10px 35px 10px 10px !important;line-height:1.2 !important;font-size:14px !important;}html body .tag_debugger_form_container .gform_wrapper .gform_footer:after{width:20px;height:20px;left:calc(35% + 57px) !important;}html body .free_trial_form_container .gform_wrapper .gform_footer:after{left:auto !important;}html body .unsubscribe .form-style-dark .unsubscribe-form .gform_wrapper .gform_footer:after{right:6px !important;left:auto !important;}}@media (min-width : 1440px){.tag_debugger_section{background-size:100% 85% !important;}}body.e--ua-safari .gform_wrapper.gravity-theme .gfield select{appearance:none !important;-webkit-appearance:none !important;}html body.e--ua-safari .form-style-dark .ginput_container_select::before{content:"";display:inline-block;width:10px;height:10px;border-right:1px solid rgba(195,195,195,.6);border-bottom:1px solid rgba(195,195,195,.6);color:#fff;font-size:20px;-webkit-transform:rotate(45deg);-moz-transform:rotate(45deg);-ms-transform:rotate(45deg);-o-transform:rotate(45deg);transform:rotate(45deg);transform:rotate(45deg);position:absolute;right:5%;z-index:1;top:18px;}html body.e--ua-safari .form-style-dark .ginput_container_select{position:relative;}html body.e--ua-safari .form-style-dark .ginput_container_select select{position:relative;z-index:2;}.page-id-298 .footer-cta,.page-id-3234 .footer-cta,.page-id-3149 .footer-cta,.page-id-1769 .footer-cta,.page-id-6072 .footer-cta,.page-id-6114 .footer-cta,.page-id-1258 .footer-cta{display:none;}.vertical-form .gform_wrapper.gravity-theme .gform_fields{grid-row-gap:0px !important;margin-bottom:0px !important;}html body .form-style-dark.vertical-form .gform_wrapper .gform_footer{margin-top:0px;}html body #free-trial-form.form-style-dark.vertical-form .gform_wrapper .gform_footer{margin-top:40px;}html body .form-style-dark.vertical-form .gform_wrapper .gform_fields .gfield.gfield--type-checkbox label{font-size:16px !important;}.blog-filter-menu ul > li.menu-item-has-children > a{color:#000 !important;}.elementor-lightbox .elementor-video-container .elementor-video-landscape iframe,.elementor-lightbox .elementor-video-container .elementor-video-landscape video,.elementor-lightbox .elementor-video-container .elementor-video-portrait iframe,.elementor-lightbox .elementor-video-container .elementor-video-portrait video,.elementor-lightbox .elementor-video-container .elementor-video-square iframe,.elementor-lightbox .elementor-video-container .elementor-video-square video{height:auto !important;}@media (max-width: 480px){.marketing_accordian.accordion-custom-mb details summary .e-n-accordion-item-title-text{display:block !important;}}op-form .gform_wrapper.gravity-theme .gfield input,.op-form .gform_wrapper.gravity-theme .gfield-choice-input{top:4px;position:absolute;}op-form .gform_wrapper.gravity-theme .gfield input,.op-form .gform_wrapper.gravity-theme .gfield_checkbox{position:relative;}.gform_wrapper.gravity-theme .gfield-choice-input+label{padding:0px 0px 0px 29px;}.retial_page_icon_box .uc_classic_carousel_content > :nth-child(2) > :first-child{flex-wrap:wrap;justify-content:space-between;gap:0 !important;}.retial_page_icon_box .uc_classic_carousel_content .elementor-icon-box-icon svg{font-size:16px;}.retial_page_icon_box .uc_classic_carousel_content .elementor-icon-box-content h4{margin-bottom:0px !important;margin-top:0px !important;}.retial_page_icon_box .uc_classic_carousel_content .elementor-icon-box-content p{font-size:16px;line-height:.9em;}.retial_page_icon_box .uc_classic_carousel_content > :nth-child(2) .elementor-widget-icon-box{width:30%;}@media (max-width: 479px){.retial_page_icon_box .uc_classic_carousel_content > :nth-child(2) .elementor-widget-icon-box{width:100%;}}.save-as-pdf-pdfcrowd-button{font-family:"Montserrat",Sans-serif;font-size:18px !important;font-weight:500 !important;text-decoration:none;line-height:16px;letter-spacing:-4% !important;background-color:#f2cd14 !important;border-radius:32px 32px 32px 32px !important;padding:15px 24px 15px 24px !important;}.save-as-pdf-pdfcrowd-button-wrap.pdfcrowd-remove.save-as-pdf-pdfcrowd-reset{text-align:right !important;}.sorry_form .Skin .QuestionBody .TextEntryBox.TextEntryMedium{width:100%;}.Skin #Buttons{text-align:center;}.e-n-menu-content,#e-n-menu-content-2931{left:unset !important;width:auto !important;}.grecaptcha-badge{visibility:hidden !important;}.slider-content .owl-stage .owl-item:nth-child(3) .uc_image_carousel_placeholder,.slider-content .owl-stage .owl-item:nth-child(4) .uc_image_carousel_placeholder,.slider-content .owl-stage .owl-item:nth-child(7) .uc_image_carousel_placeholder,.slider-content .owl-stage .owl-item:nth-child(8) .uc_image_carousel_placeholder{display:none;}.slider-content .owl-stage .owl-item .uc_image_carousel_content{padding:0 !important;background-color:transparent;}.slider-content .owl-stage .owl-item .carousel-image{height:420px !important;background-size:contain !important;}@media (max-width : 525px){.slider-content .owl-stage .owl-item .carousel-image{height:220px !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}div[id*='ajaxsearchlitesettings'].searchsettings .asl_option_inner label{font-size:0px !important;color:rgba(0,0,0,0);}div[id*='ajaxsearchlitesettings'].searchsettings .asl_option_inner label:after{font-size:11px !important;position:absolute;top:0;left:0;z-index:1;}.asl_w_container{width:100%;margin:0px 0px 0px 0px;min-width:200px;}div[id*='ajaxsearchlite'].asl_m{width:100%;}div[id*='ajaxsearchliteres'].wpdreams_asl_results div.resdrg span.highlighted{font-weight:bold;color:rgba(217,49,43,1);background-color:rgba(238,238,238,1);}div[id*='ajaxsearchliteres'].wpdreams_asl_results .results img.asl_image{width:70px;height:70px;object-fit:cover;}div.asl_r .results{max-height:none;}.asl_w,.asl_w *{font-family:"Montserrat" !important;}.asl_m input[type=search]::placeholder{font-family:"Montserrat" !important;}.asl_m input[type=search]::-webkit-input-placeholder{font-family:"Montserrat" !important;}.asl_m input[type=search]::-moz-placeholder{font-family:"Montserrat" !important;}.asl_m input[type=search]:-ms-input-placeholder{font-family:"Montserrat" !important;}div.asl_m.asl_w{border:1px solid rgba(217,217,217,1) !important;border-radius:6px 6px 6px 6px !important;box-shadow:none !important;}div.asl_m.asl_w .probox{border:none !important;}div.asl_r.asl_w.vertical .results .item::after{display:block;position:absolute;bottom:0;content:"";height:1px;width:100%;background:#d8d8d8;}div.asl_r.asl_w.vertical .results .item.asl_last_item::after{display:none;}.form-style-dark.get-started.cyber-form .gform_wrapper .gform_footer:after{left:calc(50% + 114px) !important;}.w-title{font-weight:600;color:#f2cd14;}.w-title-700{font-weight:700;color:#f2cd14;}.botton-border-gradient::before{content:"";position:absolute;top:4px;right:0;bottom:0;left:0;z-index:-1;margin-bottom:0px;border-radius:inherit;background:linear-gradient(to left,#373ffb,#ff43cf,#ffd420);}.botton-border-gradient{position:relative;background-clip:padding-box;border:solid 8px transparent;border-radius:16px;}span.e-n-menu-title-text{cursor:pointer !important;}@media (min-width: 1024px){.op-submenu ul{flex-direction:column !important;}.op-submenu ul li{justify-content:space-between;cursor:pointer;transition:background-color .3s ease,width .3s ease;}.op-submenu ul li.active-item{background-color:var(--e-global-color-primary);}.op-submenu ul li.active-item:hover{background-color:var(--e-global-color-primary) !important;}.op-submenu ul li.active-item .e-n-menu-title-text,.op-submenu ul li.active-item:hover .e-n-menu-title-text{color:#000 !important;}.op-submenu ul li.active-item .e-n-menu-dropdown-icon svg,.op-submenu ul li.active-item:hover .e-n-menu-dropdown-icon svg{fill:#000 !important;}.op-submenu ul li .e-n-menu-title-text,.op-submenu ul li .e-n-menu-title-container{width:100%;}}.elementor-widget-button .elementor-button:not(.no-effect){transition:transform 500ms ease-out;overflow:hidden !important;position:relative;}.elementor-widget-button:not(.no-effect) .elementor-button::before{content:"";background:rgba(255,255,255,.4);width:60%;height:100%;top:0%;left:-125%;transform:skew(45deg);position:absolute;transition:left 600ms ease-out;}.elementor-widget-button:not(.no-effect) .elementor-button:hover::before{left:150%;}.product_three_block{background:#fff;border-radius:5px;margin-top:10px;margin-bottom:5px;padding:40px;z-index:99;box-shadow:0px 10px 10px 0px rgba(0,0,0,.15);}.customer_story_three_box_left{box-shadow:0px 10px 10px 0px rgba(0,0,0,.15);margin-right:-20px;background:#fff;}.customer_story_three_box_center{box-shadow:0px 10px 10px 0px rgba(0,0,0,.15);margin-top:-40px;margin-bottom:40px;background:#fff;z-index:99 !important;}.customer_story_three_box_right{box-shadow:0px 10px 10px 0px rgba(0,0,0,.15);margin-left:-20px;background:#fff;z-index:0 !important;}.grow-item{transition:transform .3s,opacity .3s,flex-grow .3s;opacity:.5;flex-grow:1;}.big{transform:scale(1.2);opacity:1;flex-grow:2;z-index:2;}.section_heading{}a.underline-yellow{color:#333;text-decoration:underline;text-decoration-color:#f2cd14 !important;}.info_box{box-shadow:0px 10px 10px 0px rgba(0,0,0,.15);margin:10px;padding:20px;}.yellow_btn{padding-top:10px;padding-bottom:10px;padding-right:40px;padding-left:40px;background:#f2cd14;border-radius:30px;color:#333;}.accordian_paragraph{padding-bottom:20px;}.op-form .gform_required_legend,.op-form .gform_title{display:none;}.op-form .ginput_container_address span{flex:100% !important;}.op-form .gform_wrapper.gravity-theme .ginput_complex:not(.ginput_container_address) span:not([style*="display:none"]):not(.ginput_full){padding-right:0%;}.op-form .gform_wrapper.gravity-theme .gfield input,.op-form .gform_wrapper.gravity-theme .gfield select{background-color:transparent;border:none;border-radius:0px;border-bottom:solid 1px #939393;color:#fff;}.op-form .gform_wrapper.gravity-theme .gfield select option{background-color:#000;}.op-form .gform_wrapper.gravity-theme .gfield input::placeholder{color:#fff;opacity:1;font-size:16px;}.op-form .gform_wrapper.gravity-theme .gform_fields{grid-row-gap:60px;margin-bottom:60px;}.op-form .gform_wrapper.gravity-theme .gform_footer input{border:none;padding:20px;font-size:16px;font-weight:500;}.op-form .gfield_consent_label{font-size:12px;line-height:1.4em;padding-left:25px;position:relative;}.op-form .ginput_container_consent input,.op-form .gfield_checkbox input{display:none !important;}.op-form .gfield_consent_label::before,.op-form .gfield_checkbox .gform-field-label::before{content:"✔";text-align:center;color:transparent;position:absolute;left:0;top:50%;transform:translateY(-50%);width:20px;height:20px;border:2px solid yellow;border-radius:50%;}.op-form .ginput_container_consent input[type="checkbox"]:checked + label::before,.op-form .gfield_checkbox input[type="checkbox"]:checked + label::before{color:#000;background-color:yellow;}@media (max-width: 767px){.btn-mobile-version .elementor-kit-1698 button,.elementor-kit-1698 input[type="button"],.elementor-kit-1698 input[type="submit"],.elementor-kit-1698 .elementor-button{font-size:14px;font-weight:500;color:#000;background-color:var(--e-global-color-primary);border-radius:70px 70px 70px 70px;padding:22px 32px 22px 32px;}.form-style-dark.get-started.cyber-form .gform_wrapper .gform_footer:after{left:calc(50% + 88px) !important;}.form-style-dark .btn-mobile-version .gform_wrapper .gform_fields .gfield label{position:absolute;top:13px;left:15px;font-size:14px;}.form-style-dark .btn-mobile-version .gform_wrapper select{padding:10px 10px 12px 15px;font-size:14px;}.form-style-dark .btn-mobile-version .gform_wrapper input[type='text'],html body .form-style-dark .gform_wrapper input[type='email'],html body .form-style-dark .gform_wrapper input[type=tel],html body .form-style-dark .gform_wrapper textarea,html body .form-style-dark .gform_wrapper select{padding:10px 10px 12px 15px;font-size:14px;color:rgba(195,195,195,1);color:#fff;border:none;border-bottom:1px solid rgba(91,91,91,1);background-color:transparent;border-radius:0;outline:none;}}.op-form .gform_footer:after{display:none;}html body .op-form .gform_wrapper .gform_footer input{padding-right:40px !important;padding-left:36px !important;}.op-form h3{color:#fff;font-size:24px;}.op-form label{color:#fff;}.customer-margin{margin:5px;}.comments-area a,.page-content a{text-decoration:none !important;}.resource-button{font-family:"Montserrat",Sans-serif;font-size:16px;font-weight:500;color:#000 !important;background-color:#f2cd14;padding:15px 24px 15px 24px;border-radius:70px 70px 70px 70px;margin-bottom:20px !important;display:inline-block;}a.heateor_sss_facebook{display:none !important;}@media (min-width: 320px) and (max-width: 1415px){.icon_hide .elementor-icon-list-icon svg{transition:fill .3s;display:none;}}[type=button],[type=submit],button{border:none !important;}.gform_wrapper.gravity-theme .gf_progressbar_percentage.percentbar_blue{color:#fff;position:relative;height:8px !important;background-color:#f2cd14 !important;}.gform_wrapper.gravity-theme .gf_progressbar_percentage span{display:block;float:right;margin-top:-20px;font-size:13px;line-height:21px;margin-left:8px;margin-right:8px;min-width:2em;width:auto;}p.gf_progressbar_title{display:none;}.debounce-error{color:#f00;}

Day: October 13, 2016

Data Validation: The Great Seal of Approval

Tired of manually tracking cookies, tags, and pages?

Day: October 13, 2016

Data Validation: The Great Seal of Approval

Tired of manually tracking cookies, tags, and pages?

Schedule a Meeting

Schedule a Meeting