Lea Pica, LeaPica.com – 3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights
Learn from Lea Pica, Data Storytelling Advocate, about how to help others remember your data and act upon it.
Peter O’Neill, Ayima – Identifying and Resolving Transaction Discrepancies
Peter O’Neill, Director of Analytics at Ayima, will discuss how to establish trust in the data captured in key conversion paths.
Jon Tomlinson, Metric Partners – Maximize Your Marketing Channels for Adobe Analytics
Learn how to use sub-channels to improve data quality while maximizing Adobe’s marketing channel reporting.
Chris O’Neill, ObservePoint – Perfecting Release Validation: Catch Errors Before they Destroy Your Data
Learn how to use release validation to identify analytics errors in a staging environment before going live.
