A Better Digital World (Introduction)
2020 has accelerated the Digital Revolution, which is being led by every marketer, analyst, and insights professional who is using data to create engaging experiences and a better digital world.
Data Governance Provides a 432% ROI – Dean Davison, Forrester
See how Forrester’s TEI™ of ObservePoint found data governance provides 432% ROI by helping to optimize customer experiences, increase revenue, improve productivity, and avoid wasted ad spend.
The Future of Marketing in a Post-Cookie World – Alex Langshur, Cardinal Path
Learn how to thrive in the digital marketing and analytics world despite the impending death of cookies.
Solving GDPR’s Data Subject Requests Big Data Problem – Ed Devine, Fandango & Glen Horsley, RIVN
Join the discussion on the creation and rollout of a privacy program that resulted in Four Recommendations for DSR compliance.
Data Governance Tips & Tricks – Jordan Avalos & Pam Frei, Southwest Airlines
Utilize lesser-known features of ObservePoint for data governance: LiveConnect, Action Set Library, Webhook integrations, Google Sheets Ad-ons, and more!
