2022 Digital Data Governance Trends & Predictions

Six data predictions for 2022!
Deciding on Data Layer Design, Structure, and Variable Naming Conventions

This article discusses some of the basics of data layer naming conventions and structure.
3 Ways a Data Layer Boosts Tag Management and Your MarTech Stack

This article discusses how implementing a data layer can boost your tag management strategy and strengthen your MarTech stack.
Data Layer, Meet Data Layer Validation

This article discusses how to validate your data layer in the ObservePoint platform.