December 24, 2021

2022 Digital Data Governance Trends & Predictions

Six data predictions for 2022!

Deciding on Data Layer Design, Structure, and Variable Naming Conventions

This article discusses some of the basics of data layer naming conventions and structure.

3 Ways a Data Layer Boosts Tag Management and Your MarTech Stack

This article discusses how implementing a data layer can boost your tag management strategy and strengthen your MarTech stack.

Data Layer, Meet Data Layer Validation

This article discusses how to validate your data layer in the ObservePoint platform.

img:is([sizes="auto" i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}.is-layout-flex{flex-wrap:wrap;align-items:center;}.is-layout-flex > :is(*,div){margin:0;}body .is-layout-grid{display:grid;}.is-layout-grid > :is(*,div){margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6;}.heateor_sss_button_instagram span.heateor_sss_svg,a.heateor_sss_instagram span.heateor_sss_svg{background:radial-gradient(circle at 30% 107%,#fdf497 0,#fdf497 5%,#fd5949 45%,#d6249f 60%,#285aeb 90%);}div.heateor_sss_horizontal_sharing a.heateor_sss_button_instagram span{background:#f2cd14 !important;}div.heateor_sss_standard_follow_icons_container a.heateor_sss_button_instagram span{background:#f2cd14;}div.heateor_sss_vertical_sharing a.heateor_sss_button_instagram span{background:#f2cd14 !important;}div.heateor_sss_floating_follow_icons_container a.heateor_sss_button_instagram span{background:#f2cd14;}.heateor_sss_horizontal_sharing .heateor_sss_svg,.heateor_sss_standard_follow_icons_container .heateor_sss_svg{background-color:#f2cd14 !important;background:#f2cd14 !important;color:#fff;border-width:0px;border-style:solid;border-color:transparent;}.heateor_sss_horizontal_sharing .heateorSssTCBackground{color:#666;}.heateor_sss_horizontal_sharing span.heateor_sss_svg:hover,.heateor_sss_standard_follow_icons_container span.heateor_sss_svg:hover{border-color:transparent;}.heateor_sss_vertical_sharing span.heateor_sss_svg,.heateor_sss_floating_follow_icons_container span.heateor_sss_svg{background-color:#f2cd14 !important;background:#f2cd14 !important;color:#fff;border-width:0px;border-style:solid;border-color:transparent;}.heateor_sss_vertical_sharing .heateorSssTCBackground{color:#666;}.heateor_sss_vertical_sharing span.heateor_sss_svg:hover,.heateor_sss_floating_follow_icons_container span.heateor_sss_svg:hover{border-color:transparent;}@media screen and (max-width:783px){.heateor_sss_vertical_sharing{display:none !important;}}.handl-hidden{display:none;}[class^="fieldset-handl_"]{display:none;}html body .form-style-dark .gform_wrapper .gform_heading .gform_required_legend{display:none;}html body .form-style-dark .gform_wrapper input[type='text'],html body .form-style-dark .gform_wrapper input[type='email'],html body .form-style-dark .gform_wrapper input[type=tel],html body .form-style-dark .gform_wrapper textarea,html body .form-style-dark .gform_wrapper select{padding:10px 10px 12px 15px;font-size:18px;color:rgba(195,195,195,1);color:#fff;border:none;border-bottom:1px solid rgba(91,91,91,1);background-color:transparent;border-radius:0;outline:none;}html body .form-style-dark .gform_wrapper .gfield{position:relative;margin:25px 5px 0 0;}html body .form-style-dark .gform_wrapper select{color:rgba(195,195,195,.6);color:#fff;-webkit-appearance:none;appearance:none;}html body .form-style-dark .gform_wrapper .gfield input{transition:.1s all linear;}html body .form-style-dark .gform_wrapper .gfield--type-select > label{display:none;}html body .form-style-dark .gform_wrapper .gform_fields .gfield label{position:absolute;top:13px;left:15px;font-size:18px;color:#aaa;color:rgba(147,147,147,1);color:#fff;transition:.1s all linear;cursor:text;cursor:pointer;font-family:"Montserrat",sans-serif;line-height:26px;font-weight:400;}html body .upgrade_account.form-style-dark .gform_wrapper .gform_fields .gfield label{font-size:20px;line-height:20px;font-weight:400;color:#fff;}html body .form-style-dark .gform_wrapper .gfield.active:not(.gfield--type-checkbox) label{top:-14px;font-size:12px !important;}html body .form-style-dark .gform_wrapper.gravity-theme .gfield_required{color:rgba(242,205,20,1);font-size:19px;}html body .form-style-dark .gform_wrapper .gfield h3{color:rgba(195,195,195,1);color:#fff;font-size:24px;line-height:30px;font-weight:400;font-family:"Montserrat",sans-serif;}html body .form-style-dark .gform_wrapper input[type="checkbox"] ~ label::before{content:"";width:20px;height:20px;border:1px solid rgba(242,205,20,1);display:inline-block;border-radius:50%;position:absolute;left:-13px;top:2px;}html body .form-style-dark .gform_wrapper .check_box input[type="checkbox"] ~ label::before{border-radius:0%;}html body .form-style-dark .gform_wrapper .gchoice{position:relative;}html body .form-style-dark .gform_wrapper .gfield_checkbox label{position:relative !important;padding-left:15px;}html body .form-style-dark .gform_wrapper input[type="checkbox"]{width:20px;height:20px;position:absolute;top:7px;opacity:0;}html body .form-style-dark .gform_wrapper input[type="checkbox"]:checked ~ label::before{}html body .form-style-dark .gform_wrapper input[type="checkbox"]:checked ~ label::after{content:"";width:14px;height:14px;background:#fff;border-radius:50%;display:inline-block;position:absolute;left:-10px;top:5px;}html body .form-style-dark .gform_wrapper .check_box input[type="checkbox"]:checked ~ label::after{content:"";width:22px;height:26px;background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/optimized/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/fi_5291032.png");border-radius:0%;display:inline-block;position:absolute;left:-11px;top:-1px;background-size:contain;background-repeat:no-repeat;background-color:transparent;}html body .form-style-dark .gform_wrapper input[type="submit"]{width:100%;padding:7px;margin-top:30px;background-color:#f2cd14;border:none;margin:0;}html body .form-style-dark .gform_wrapper .html_messege p{font-family:"Montserrat",sans-serif;font-size:16px;color:#c3c3c3;color:#fff;}html body .form-style-dark .gform_wrapper option{font-family:"Montserrat",sans-serif;line-height:26px;font-weight:400;color:rgba(147,147,147,1);}html body .form-style-dark .gform_wrapper .gsection_description{font-family:"Montserrat",sans-serif;font-size:16px;font-weight:400;line-height:17.5px;text-align:left;}html body .form-style-dark .gform_wrapper .hr_line{margin-top:0px;margin-bottom:20px;}html body .form-style-dark .gform_wrapper .gfield--type-checkbox{margin-top:0px;}html body .form-style-dark .gform_wrapper .gform_footer{position:relative;}html body .form-style-dark .gform_wrapper .gform_footer:after{content:"";position:absolute;top:50%;left:calc(50% + 57px);transform:translate(-50%,-50%);background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/source/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/fi_3114931.svg");width:23px;height:30px;background-size:cover;background-repeat:no-repeat;}html body .form-style-dark .paid_ad_form_wrapper.gform_wrapper .gform_footer:after{left:calc(50% + 87px);}html body .form-style-dark .paid_ad_form_wrapper.gform_wrapper .gform_footer{margin-top:25px;}html body .form-style-dark .gform_wrapper .gform_footer{margin-top:35px;}html body .form-style-dark .gform_wrapper.gravity-theme .gform_validation_errors,html body .form-style-dark .gform_wrapper.gravity-theme .gfield_validation_message,html body .form-style-dark .gform_wrapper.gravity-theme .validation_message{background:unset;border:unset;box-shadow:unset;padding:0;margin:0;line-height:24px;margin-top:5px;}html body .form-style-dark .gform_wrapper.gravity-theme .gform_validation_errors{padding-left:35px;}html body .form-style-dark .gform_wrapper.gravity-theme .gform_validation_errors>h2 .gform-icon{inset-inline-start:0;}html body .form-style-dark .gform_wrapper .gform_ajax_spinner{position:absolute;z-index:99;right:20px;transform:translateY(10px);transform:translate(-50%,-50%);top:50%;}html body .form-style-dark .gform_wrapper input[type="submit"]{border-radius:unset;}html body .form-style-dark .gform_wrapper [type=button]:focus,html body .form-style-dark .gform_wrapper [type=submit]:focus,html body .form-style-dark .gform_wrapper button:focus html body .form-style-dark .gform_wrapper:focus-visible{outline:unset;}html body .form-style-dark.get-started .gform_wrapper .gform_footer:after{left:calc(50% + 75px);}html body .form-style-dark.input-full-width .gform_wrapper .gfield.gfield--width-half{grid-column:span 12;-ms-grid-column-span:12;}html body .form-style-dark .gform_wrapper.gravity-theme .gform_footer{padding:0;overflow:hidden;border-radius:70px 70px 70px 70px;}html body .form-style-dark .gform_footer::before{content:"";background:rgba(255,255,255,.4);width:60%;height:100%;top:0%;left:-125%;transform:skew(45deg);position:absolute;transition:left 600ms ease-out;}html body .form-style-dark .gform_footer:hover::before{left:150%;}.custom-bullet ul{list-style-type:none;padding-left:1em;list-style-position:outside;}.custom-bullet ul li{padding-left:.3em;}.custom-bullet ul li::marker{content:"•";font-size:26px;}@media (min-width : 320px) and (max-width : 767px){.center-logo{left:32px !important;}}.audit-report-tabs ul.tabs{flex-wrap:nowrap !important;}.audit-report-tabs ul.tabs > li{width:25%;font-size:16px;font-family:"Montserrat",Sans-serif;font-weight:500;text-transform:uppercase;}.audit-report-tabs ul.tabs > li > a{padding:8px 0 0;}.audit-report-tabs ul.tabs > .r-tabs-state-active > a svg path{fill:#333 !important;}.audit-report-tabs ul.tabs > .r-tabs-state-active > a svg mask{display:none !important;}.audit-report-tabs ul.tabs > .r-tabs-state-default > a svg path{fill:#fff !important;}.audit-report-tabs .r-tabs-accordion-title a{font-family:"Montserrat",Sans-serif;font-weight:500;text-transform:uppercase;font-size:16px;color:#fff;padding:10px 20px;border-radius:unset !important;}.audit-report-tabs .r-tabs-accordion-title.r-tabs-state-active a{color:#333;background-color:#fff !important;}.audit-report-tabs .r-tabs-accordion-title .ue-graphic-element{display:none !important;}.audit-report-tabs .yellow{color:#f2cd14;}.content-styling .sub-list ol li::marker{font-weight:500;}.content-styling .sub-list ul > li{list-style-type:none;}.content-styling .sub-list ol > li .nested-sub-list{margin:10px 0 0 30px;display:block;}.content-styling .sub-list ol li b{font-weight:500;}.content-styling .sub-list ol li{margin-bottom:30px;}.content-styling .sub-list ol li:last-child{margin-bottom:0px;}@media (max-width : 550px){.content-styling .sub-list ol > li .nested-sub-list{margin:10px 0 0 20px;}}.blue-anchor a{color:#373ffb;word-break:break-all;}.blue-anchor a:hover{color:#1b1b1b;}.li_style ul li{align-items:baseline !important;}.li_style ul li .elementor-icon-list-icon{top:12px;}.li_style.list_item_con ul li .elementor-icon-list-icon{top:14px;}.first_section_bg_vector:before{content:"";position:absolute;background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/source/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/Vector-6.svg");background-repeat:no-repeat;background-size:contain;width:513px;height:1372px;top:71%;right:0;left:auto;transform:translate(0%,-50%);}.tag_debugger_form_container .gform_wrapper.gravity-theme .gform_fields{grid-row-gap:40px !important;margin-bottom:40px !important;}html body .tag_debugger_form_container .form-style-dark .gform_wrapper .gform_fields .gfield label{color:#fff !important;font-size:20px;}html body .tag_debugger_form_container .form-style-dark .gform_wrapper select{font-size:20px !important;color:#fff !important;}html body .tag_debugger_form_container .gform_wrapper .gform_footer input{padding:15px 65px 15px 15px !important;margin-bottom:0 !important;}html body .tag_debugger_form_container .gform_wrapper .gform_footer{position:relative;display:inline-block;}html body .tag_debugger_form_container .gform_wrapper .gform_footer:after{content:"";position:absolute;top:50%;right:10px;transform:translate(0%,-50%);background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/source/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/fi_3114931-1.svg");width:36px;height:36px;background-size:cover;background-repeat:no-repeat;left:unset !important;}html body .free_trial_form_container .gform_wrapper .gform_footer:after{left:auto !important;}.list_item ul li .elementor-icon-list-icon{margin-top:10px !important;}html body .become_partner .form-style-dark .gform_wrapper .gform_footer:after{left:calc(50% + 70px) !important;}.pricing_desc{min-height:100px !important;}html body .upgrade_account.form-style-dark .gform_wrapper .gform_fields .gfield--type-html{font-size:18px;font-family:"Montserrat",sans-serif;line-height:25px;font-weight:400;color:#fff;}html body .upgrade_account.form-style-dark .gform_wrapper.gravity-theme .gform_footer{display:inline-block;left:50%;transform:translate(-50%,0px);}html body .upgrade_account.form-style-dark .gform_wrapper.gravity-theme .gform_footer input{padding:8px 55px 8px 12px;}html body .upgrade_account.form-style-dark .gform_wrapper .gform_footer:after{content:"";position:absolute;top:50%;left:auto;right:5px;transform:translate(0%,-50%);background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/source/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/fi_3114931-1.svg");width:36px;height:36px;background-size:cover;background-repeat:no-repeat;}html body .form-style-dark .gform_wrapper .check_box input[type="radio"] ~ label::before{border-radius:0%;}html body .form-style-dark .gform_wrapper .gchoice{position:relative;}html body .form-style-dark .gform_wrapper .gfield_checkbox label{position:relative !important;padding-left:15px;}html body .form-style-dark .gform_wrapper input[type="radio"]{width:20px;height:20px;position:absolute;top:7px;opacity:0;}html body .form-style-dark .gform_wrapper .check_box input[type="radio"]:checked ~ label::after{content:"";width:22px;height:26px;background-image:url("https://cdn-ilbgkkl.nitrocdn.com/BgSdXgTxTyxtEiwrFrQGGwdzuQUXpOlT/assets/images/optimized/rev-13f5c44/www.observepoint.com/wp-content/uploads/2024/05/fi_5291032.png");border-radius:0%;display:inline-block;position:absolute;left:-11px;top:-1px;background-size:contain;background-repeat:no-repeat;background-color:transparent;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_fields .gfield label{color:#fff;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gfield_radio .gchoice label{color:#c3c3c3;color:#fff;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_fields .gfield_radio label{position:unset;padding-left:35px;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_fields .gfield--type-radio{margin-top:20px;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_fields .gfield--type-html{margin-top:0px;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_fields .gfield--type-html p{font-size:18px !important;transition:.1s all linear;cursor:text;font-family:"Montserrat",sans-serif;line-height:26px;font-weight:400;color:rgba(147,147,147,1);color:#fff;margin-bottom:0 !important;padding-left:35px !important;}html body .form-style-dark .unsubscribe-form .gform_wrapper input[type="radio"]:checked ~ label.radio_btn_color::after{content:"";width:14px;height:14px;background:#fff;border-radius:50%;display:inline-block;position:absolute;left:3px;top:10px;}html body .form-style-dark .unsubscribe-form .gform_wrapper input[type="radio"] ~ label::before{content:"";width:20px;height:20px;border:1px solid rgba(242,205,20,1);display:inline-block;border-radius:50%;position:absolute;left:0px;top:7px;}html body .form-style-dark .unsubscribe-form .gform_wrapper .gform_footer:after{left:calc(50% + 110px);cursor:pointer;}html body .unsubscribe .form-style-dark .unsubscribe-form .gform_wrapper .gform_footer:after{left:auto;cursor:pointer;}.gradient_bottom .elementor-divider{}.marketing_accordian .e-n-accordion-item-title[aria-expanded="true"]{border-radius:8px 8px 0 0 !important;}.marketing_accordian details[open]{background-color:transparent;background-image:radial-gradient(at top center,#cac8c8 0%,#fff 50%);border-radius:8px;}.marketing_accordian details[open] summary{background-color:unset !important;background-image:unset !important;}.marketing_accordian details summary{justify-content:space-between !important;}.marketing_accordian details summary .e-n-accordion-item-title-text{display:-webkit-box;-webkit-line-clamp:1;-webkit-box-orient:vertical;overflow:hidden;}.marketing_accordian details ul li{align-items:flex-start !important;}.marketing_accordian details ul li .elementor-icon-list-icon{top:12px !important;}.home_slider_list .elementor-icon-box-wrapper{position:relative;}@media (max-width: 1024px){.li_style.list_item_con ul li .elementor-icon-list-icon{top:16px;}.li_style.list ul li .elementor-icon-list-icon{top:-4px;display:inline-block;}.li_style.list ul li{text-align:center !important;display:block !important;}.home_slider_list .elementor-icon-box-wrapper .elementor-icon-box-description{line-height:1.5em !important;}.home_slider_list .elementor-icon-box-wrapper{align-items:center !important;}.home_slider_list .elementor-icon-box-icon{display:inline-block;position:absolute;left:-5px;top:3px;}.home_slider_list .elementor-icon-box-content{display:inline-block;width:auto;padding-left:20px;}.home_slider_list .elementor-icon-box-wrapper h4{margin:0 !important;}.resources_loop_desc a{display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden;}.resources-loop-wrapper::before{background-image:linear-gradient(180deg,rgba(255,255,255,.3) 20%,rgba(255,255,255,.74) 100%) !important;}#menu-1-5ff6322 li ul li ul li a{padding-left:40px;}#menu-1-5ff6322 .highlighted .sub-arrow svg{transform:rotate(360deg);}}@media (max-width : 767px){html body .upgrade_account.form-style-dark .gform_wrapper .gform_footer:after{width:30px;height:30px;}html body .upgrade_account.form-style-dark .gform_wrapper.gravity-theme .gform_footer input{padding:5px 40px 5px 10px;line-height:1.7 !important;font-size:17px !important;}.li_style.list_item_con ul li,.li_style.list ul li{text-align:center !important;display:block !important;line-height:18px !important;}.li_style.list_item_con ul li .elementor-icon-list-icon{top:-4px;display:inline-block;}#menu-1-5ff6322 li:last-child{display:block;}}@media (max-width : 481px){.home_slider_list .elementor-icon-box-icon{top:-3px;}}@media (max-width : 425px){html body .tag_debugger_form_container .gform_wrapper .gform_footer input{padding:10px 35px 10px 10px !important;line-height:1.2 !important;font-size:14px !important;}html body .tag_debugger_form_container .gform_wrapper .gform_footer:after{width:20px;height:20px;left:calc(35% + 57px) !important;}html body .free_trial_form_container .gform_wrapper .gform_footer:after{left:auto !important;}html body .unsubscribe .form-style-dark .unsubscribe-form .gform_wrapper .gform_footer:after{right:6px !important;left:auto !important;}}@media (min-width : 1440px){.tag_debugger_section{background-size:100% 85% !important;}}body.e--ua-safari .gform_wrapper.gravity-theme .gfield select{appearance:none !important;-webkit-appearance:none !important;}html body.e--ua-safari .form-style-dark .ginput_container_select::before{content:"";display:inline-block;width:10px;height:10px;border-right:1px solid rgba(195,195,195,.6);border-bottom:1px solid rgba(195,195,195,.6);color:#fff;font-size:20px;-webkit-transform:rotate(45deg);-moz-transform:rotate(45deg);-ms-transform:rotate(45deg);-o-transform:rotate(45deg);transform:rotate(45deg);transform:rotate(45deg);position:absolute;right:5%;z-index:1;top:18px;}html body.e--ua-safari .form-style-dark .ginput_container_select{position:relative;}html body.e--ua-safari .form-style-dark .ginput_container_select select{position:relative;z-index:2;}.page-id-298 .footer-cta,.page-id-3234 .footer-cta,.page-id-3149 .footer-cta,.page-id-1769 .footer-cta,.page-id-6072 .footer-cta,.page-id-6114 .footer-cta,.page-id-1258 .footer-cta{display:none;}.vertical-form .gform_wrapper.gravity-theme .gform_fields{grid-row-gap:0px !important;margin-bottom:0px !important;}html body .form-style-dark.vertical-form .gform_wrapper .gform_footer{margin-top:0px;}html body #free-trial-form.form-style-dark.vertical-form .gform_wrapper .gform_footer{margin-top:40px;}html body .form-style-dark.vertical-form .gform_wrapper .gform_fields .gfield.gfield--type-checkbox label{font-size:16px !important;}.blog-filter-menu ul > li.menu-item-has-children > a{color:#000 !important;}.elementor-lightbox .elementor-video-container .elementor-video-landscape iframe,.elementor-lightbox .elementor-video-container .elementor-video-landscape video,.elementor-lightbox .elementor-video-container .elementor-video-portrait iframe,.elementor-lightbox .elementor-video-container .elementor-video-portrait video,.elementor-lightbox .elementor-video-container .elementor-video-square iframe,.elementor-lightbox .elementor-video-container .elementor-video-square video{height:auto !important;}@media (max-width: 480px){.marketing_accordian.accordion-custom-mb details summary .e-n-accordion-item-title-text{display:block !important;}}op-form .gform_wrapper.gravity-theme .gfield input,.op-form .gform_wrapper.gravity-theme .gfield-choice-input{top:4px;position:absolute;}op-form .gform_wrapper.gravity-theme .gfield input,.op-form .gform_wrapper.gravity-theme .gfield_checkbox{position:relative;}.gform_wrapper.gravity-theme .gfield-choice-input+label{padding:0px 0px 0px 29px;}.retial_page_icon_box .uc_classic_carousel_content > :nth-child(2) > :first-child{flex-wrap:wrap;justify-content:space-between;gap:0 !important;}.retial_page_icon_box .uc_classic_carousel_content .elementor-icon-box-icon svg{font-size:16px;}.retial_page_icon_box .uc_classic_carousel_content .elementor-icon-box-content h4{margin-bottom:0px !important;margin-top:0px !important;}.retial_page_icon_box .uc_classic_carousel_content .elementor-icon-box-content p{font-size:16px;line-height:.9em;}.retial_page_icon_box .uc_classic_carousel_content > :nth-child(2) .elementor-widget-icon-box{width:30%;}@media (max-width: 479px){.retial_page_icon_box .uc_classic_carousel_content > :nth-child(2) .elementor-widget-icon-box{width:100%;}}.save-as-pdf-pdfcrowd-button{font-family:"Montserrat",Sans-serif;font-size:18px !important;font-weight:500 !important;text-decoration:none;line-height:16px;letter-spacing:-4% !important;background-color:#f2cd14 !important;border-radius:32px 32px 32px 32px !important;padding:15px 24px 15px 24px !important;}.save-as-pdf-pdfcrowd-button-wrap.pdfcrowd-remove.save-as-pdf-pdfcrowd-reset{text-align:right !important;}.sorry_form .Skin .QuestionBody .TextEntryBox.TextEntryMedium{width:100%;}.Skin #Buttons{text-align:center;}.e-n-menu-content,#e-n-menu-content-2931{left:unset !important;width:auto !important;}.grecaptcha-badge{visibility:hidden !important;}.slider-content .owl-stage .owl-item:nth-child(3) .uc_image_carousel_placeholder,.slider-content .owl-stage .owl-item:nth-child(4) .uc_image_carousel_placeholder,.slider-content .owl-stage .owl-item:nth-child(7) .uc_image_carousel_placeholder,.slider-content .owl-stage .owl-item:nth-child(8) .uc_image_carousel_placeholder{display:none;}.slider-content .owl-stage .owl-item .uc_image_carousel_content{padding:0 !important;background-color:transparent;}.slider-content .owl-stage .owl-item .carousel-image{height:420px !important;background-size:contain !important;}@media (max-width : 525px){.slider-content .owl-stage .owl-item .carousel-image{height:220px !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}div[id*='ajaxsearchlitesettings'].searchsettings .asl_option_inner label{font-size:0px !important;color:rgba(0,0,0,0);}div[id*='ajaxsearchlitesettings'].searchsettings .asl_option_inner label:after{font-size:11px !important;position:absolute;top:0;left:0;z-index:1;}.asl_w_container{width:100%;margin:0px 0px 0px 0px;min-width:200px;}div[id*='ajaxsearchlite'].asl_m{width:100%;}div[id*='ajaxsearchliteres'].wpdreams_asl_results div.resdrg span.highlighted{font-weight:bold;color:rgba(217,49,43,1);background-color:rgba(238,238,238,1);}div[id*='ajaxsearchliteres'].wpdreams_asl_results .results img.asl_image{width:70px;height:70px;object-fit:cover;}div.asl_r .results{max-height:none;}.asl_w,.asl_w *{font-family:"Montserrat" !important;}.asl_m input[type=search]::placeholder{font-family:"Montserrat" !important;}.asl_m input[type=search]::-webkit-input-placeholder{font-family:"Montserrat" !important;}.asl_m input[type=search]::-moz-placeholder{font-family:"Montserrat" !important;}.asl_m input[type=search]:-ms-input-placeholder{font-family:"Montserrat" !important;}div.asl_m.asl_w{border:1px solid rgba(217,217,217,1) !important;border-radius:6px 6px 6px 6px !important;box-shadow:none !important;}div.asl_m.asl_w .probox{border:none !important;}div.asl_r.asl_w.vertical .results .item::after{display:block;position:absolute;bottom:0;content:"";height:1px;width:100%;background:#d8d8d8;}div.asl_r.asl_w.vertical .results .item.asl_last_item::after{display:none;}.form-style-dark.get-started.cyber-form .gform_wrapper .gform_footer:after{left:calc(50% + 114px) !important;}.w-title{font-weight:600;color:#f2cd14;}.w-title-700{font-weight:700;color:#f2cd14;}.botton-border-gradient::before{content:"";position:absolute;top:4px;right:0;bottom:0;left:0;z-index:-1;margin-bottom:0px;border-radius:inherit;background:linear-gradient(to left,#373ffb,#ff43cf,#ffd420);}.botton-border-gradient{position:relative;background-clip:padding-box;border:solid 8px transparent;border-radius:16px;}span.e-n-menu-title-text{cursor:pointer !important;}@media (min-width: 1024px){.op-submenu ul{flex-direction:column !important;}.op-submenu ul li{justify-content:space-between;cursor:pointer;transition:background-color .3s ease,width .3s ease;}.op-submenu ul li.active-item{background-color:var(--e-global-color-primary);}.op-submenu ul li.active-item:hover{background-color:var(--e-global-color-primary) !important;}.op-submenu ul li.active-item .e-n-menu-title-text,.op-submenu ul li.active-item:hover .e-n-menu-title-text{color:#000 !important;}.op-submenu ul li.active-item .e-n-menu-dropdown-icon svg,.op-submenu ul li.active-item:hover .e-n-menu-dropdown-icon svg{fill:#000 !important;}.op-submenu ul li .e-n-menu-title-text,.op-submenu ul li .e-n-menu-title-container{width:100%;}}.elementor-widget-button .elementor-button:not(.no-effect){transition:transform 500ms ease-out;overflow:hidden !important;position:relative;}.elementor-widget-button:not(.no-effect) .elementor-button::before{content:"";background:rgba(255,255,255,.4);width:60%;height:100%;top:0%;left:-125%;transform:skew(45deg);position:absolute;transition:left 600ms ease-out;}.elementor-widget-button:not(.no-effect) .elementor-button:hover::before{left:150%;}.product_three_block{background:#fff;border-radius:5px;margin-top:10px;margin-bottom:5px;padding:40px;z-index:99;box-shadow:0px 10px 10px 0px rgba(0,0,0,.15);}.customer_story_three_box_left{box-shadow:0px 10px 10px 0px rgba(0,0,0,.15);margin-right:-20px;background:#fff;}.customer_story_three_box_center{box-shadow:0px 10px 10px 0px rgba(0,0,0,.15);margin-top:-40px;margin-bottom:40px;background:#fff;z-index:99 !important;}.customer_story_three_box_right{box-shadow:0px 10px 10px 0px rgba(0,0,0,.15);margin-left:-20px;background:#fff;z-index:0 !important;}.grow-item{transition:transform .3s,opacity .3s,flex-grow .3s;opacity:.5;flex-grow:1;}.big{transform:scale(1.2);opacity:1;flex-grow:2;z-index:2;}.section_heading{}a.underline-yellow{color:#333;text-decoration:underline;text-decoration-color:#f2cd14 !important;}.info_box{box-shadow:0px 10px 10px 0px rgba(0,0,0,.15);margin:10px;padding:20px;}.yellow_btn{padding-top:10px;padding-bottom:10px;padding-right:40px;padding-left:40px;background:#f2cd14;border-radius:30px;color:#333;}.accordian_paragraph{padding-bottom:20px;}.op-form .gform_required_legend,.op-form .gform_title{display:none;}.op-form .ginput_container_address span{flex:100% !important;}.op-form .gform_wrapper.gravity-theme .ginput_complex:not(.ginput_container_address) span:not([style*="display:none"]):not(.ginput_full){padding-right:0%;}.op-form .gform_wrapper.gravity-theme .gfield input,.op-form .gform_wrapper.gravity-theme .gfield select{background-color:transparent;border:none;border-radius:0px;border-bottom:solid 1px #939393;color:#fff;}.op-form .gform_wrapper.gravity-theme .gfield select option{background-color:#000;}.op-form .gform_wrapper.gravity-theme .gfield input::placeholder{color:#fff;opacity:1;font-size:16px;}.op-form .gform_wrapper.gravity-theme .gform_fields{grid-row-gap:60px;margin-bottom:60px;}.op-form .gform_wrapper.gravity-theme .gform_footer input{border:none;padding:20px;font-size:16px;font-weight:500;}.op-form .gfield_consent_label{font-size:12px;line-height:1.4em;padding-left:25px;position:relative;}.op-form .ginput_container_consent input,.op-form .gfield_checkbox input{display:none !important;}.op-form .gfield_consent_label::before,.op-form .gfield_checkbox .gform-field-label::before{content:"✔";text-align:center;color:transparent;position:absolute;left:0;top:50%;transform:translateY(-50%);width:20px;height:20px;border:2px solid yellow;border-radius:50%;}.op-form .ginput_container_consent input[type="checkbox"]:checked + label::before,.op-form .gfield_checkbox input[type="checkbox"]:checked + label::before{color:#000;background-color:yellow;}@media (max-width: 767px){.btn-mobile-version .elementor-kit-1698 button,.elementor-kit-1698 input[type="button"],.elementor-kit-1698 input[type="submit"],.elementor-kit-1698 .elementor-button{font-size:14px;font-weight:500;color:#000;background-color:var(--e-global-color-primary);border-radius:70px 70px 70px 70px;padding:22px 32px 22px 32px;}.form-style-dark.get-started.cyber-form .gform_wrapper .gform_footer:after{left:calc(50% + 88px) !important;}.form-style-dark .btn-mobile-version .gform_wrapper .gform_fields .gfield label{position:absolute;top:13px;left:15px;font-size:14px;}.form-style-dark .btn-mobile-version .gform_wrapper select{padding:10px 10px 12px 15px;font-size:14px;}.form-style-dark .btn-mobile-version .gform_wrapper input[type='text'],html body .form-style-dark .gform_wrapper input[type='email'],html body .form-style-dark .gform_wrapper input[type=tel],html body .form-style-dark .gform_wrapper textarea,html body .form-style-dark .gform_wrapper select{padding:10px 10px 12px 15px;font-size:14px;color:rgba(195,195,195,1);color:#fff;border:none;border-bottom:1px solid rgba(91,91,91,1);background-color:transparent;border-radius:0;outline:none;}}.op-form .gform_footer:after{display:none;}html body .op-form .gform_wrapper .gform_footer input{padding-right:40px !important;padding-left:36px !important;}.op-form h3{color:#fff;font-size:24px;}.op-form label{color:#fff;}.customer-margin{margin:5px;}.comments-area a,.page-content a{text-decoration:none !important;}.resource-button{font-family:"Montserrat",Sans-serif;font-size:16px;font-weight:500;color:#000 !important;background-color:#f2cd14;padding:15px 24px 15px 24px;border-radius:70px 70px 70px 70px;margin-bottom:20px !important;display:inline-block;}a.heateor_sss_facebook{display:none !important;}@media (min-width: 320px) and (max-width: 1415px){.icon_hide .elementor-icon-list-icon svg{transition:fill .3s;display:none;}}[type=button],[type=submit],button{border:none !important;}.gform_wrapper.gravity-theme .gf_progressbar_percentage.percentbar_blue{color:#fff;position:relative;height:8px !important;background-color:#f2cd14 !important;}.gform_wrapper.gravity-theme .gf_progressbar_percentage span{display:block;float:right;margin-top:-20px;font-size:13px;line-height:21px;margin-left:8px;margin-right:8px;min-width:2em;width:auto;}p.gf_progressbar_title{display:none;}.debounce-error{color:#f00;}

Day: December 24, 2021

2022 Digital Data Governance Trends & Predictions

Deciding on Data Layer Design, Structure, and Variable Naming Conventions

3 Ways a Data Layer Boosts Tag Management and Your MarTech Stack

Data Layer, Meet Data Layer Validation

Tired of manually tracking cookies, tags, and pages?

Day: December 24, 2021

2022 Digital Data Governance Trends & Predictions

Deciding on Data Layer Design, Structure, and Variable Naming Conventions

3 Ways a Data Layer Boosts Tag Management and Your MarTech Stack

Data Layer, Meet Data Layer Validation

Tired of manually tracking cookies, tags, and pages?

Schedule a Meeting

Schedule a Meeting