Digital analytics is more important than ever. You need to be a data-driven business to stay competitive and deliver amazing experiences to your customers.
But what does a data-driven business look like? What are the current roles and team configurations in the digital analytics space? What analytics solutions are companies using to improve their use of data? How much do companies trust their current digital analytics practices, and what can they do to improve those practices?
ObservePoint took to answering these questions and more in a recent survey. In ObservePoint’s 2020 Digital Analytics and Governance Report, you will learn about how companies:
- Configure Analytics roles and teams
- Perceive their data accuracy in relation to their analytics testing frequency, use of automation, and use of a staging environment
- View their analytics testing maturity level in relation to their digital analytics solution and use of a staging environment
- Validate their web analytics tracking for their most important user experiences
This article is part of our Tag Auditing & Governance Guide:
Tag Governance Strategy
- The Tag Governance Framework: How to Govern Your Analytics and Marketing Tags
- The Total Ecobomic Impact of ObservePoint
- Top 3 Challenges of Data Governance & Performance Measurement
- 2020 Digital Analytics and Governance Report
Tag Audtiting Training
- Tag Auditing for Beginners
- 3 Ways to Optimize Your Website with Test Automation [Webinar]
- Migrating from Adobe DTM to Launch: A 4-Phased Approach [Webinar]
- Migrating from Adobe DTM to Adobe Launch [Infographic]
- How to Conduct a Google Analytics Audit
- 21 Point Google Analytics Audit
- How to Conduct Cross-Device Analytics Testing with LiveConnect
- Analytics Testing with ObservePoint Is an Ongoing Practice
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