When more than 80% of sites have improperly deployed data collectors, organizations often learn to distrust analytics data collected from the web.
But ensuring data quality across the company isn’t rocket science – by implementing a few practices and using the proper tools, organizations can collect and act on accurate, reliable, trustworthy data.
In this report, Eric Peterson of Web Analytics Demystified provides ten tested tips to help you institutionalize an effort to ensure data accuracy, integrity, and trustworthiness across your entire business. Each of these tips are easily executed and will result in a world-class program of data management in your online and mobile-connected channels.
