The way we track and measure user interactions on websites continues to evolve, which means the way we monitor those tracking methods have to be updated as well. As Adobe migrates its products to the powerful Adobe Experience Platform (AEP), ensuring accurate server-side tagging becomes critical for digital marketers and web analysts. That’s why we’re excited to introduce a new feature in ObservePoint for validating Adobe Server Side tagging through AEP.
Why AEP Matters
Adobe is positioning AEP as a central hub for collecting, standardizing, and applying AI insights to customer data. Adobe Experience Platform consolidates network requests for legacy products Adobe Analytics, Adobe Target, Adobe Audience Manager, as well as new ones such as Adobe Customer Journey Analytics, Adobe Real Time CDP, Adobe Mix Modeler, and Adobe Journey Optimizer into a unified edge service. This shift to server-side tagging promises better performance and security, but it also brings new challenges in data validation and governance.
The Challenge of AEP Tagging
With multiple Adobe technologies firing under a single AEP request, traditional tag management solutions fail to provide detailed visibility. Web teams are left guessing whether Adobe Analytics or Adobe Personalization tags are implemented correctly.
How ObservePoint Solves This
ObservePoint’s new AEP Tag Validation feature goes beyond URL pattern matching by inspecting request payloads. This allows for:
- Precise identification of underlying technologies (e.g., Adobe Analytics, Adobe Personalization)
- Enhanced tag coverage reports, making migration to AEP seamless
- Clear visibility into which Adobe technologies are active on each page
Key Benefits
Using ObservePoint to monitor your AEP implementation will provide:
- Comprehensive Reporting: Know exactly which AEP technologies are firing on your web pages
- Accurate Migration Validation: Ensure successful migration from legacy Adobe Analytics to AEP
- Enhanced Data Governance: Validate server-side tagging with confidence
Ready to Experience Accurate AEP Tag Validation?
