How to Test Your Web Analytics Is Collecting Accurate Data
How often do you take the time to verify your web analytics is still working? Website changes can break web analytics, so consistent testing is important to preserve functionality.
LGPD, UK Walking Away from GDPR, and Tools for Data Protection
Episode 4: Special Guest, Ingrid Silva Pino, joins the discussion about updates on LGPD, the UK walking away from GDPR, processes and tools for addressing data protection, And more!
What is a Web Tag?
This post discusses the basics of web tags and tag management. Discover what web tags are, how they work and what advantages they offer to digital marketers.
Privacy Compliance Solution Demo (8 Minutes)
5 Point Web Analytics Audit
5-Point Web Analytics Checklist of essential items you should audit before, during, and after any website update to ensure you are collecting accurate data.
ObservePoint Makes the 2021 Utah Business Fast 50 List
ObservePoint makes the Utah Business Fast 50 list of fastest growing companies in Utah for a third year.
Transitioning to GA4, Changes in Digital Experience, and How Top Retailers Implement Adobe Analytics
Episode 3: Special guest, Krista Seiden, joins the discussion on New GA 4, Changes in Digital Experience, Industry Updates, & More!
Catch Data Errors Before They Happen
Learn how a data governance process can catch errors before they negatively impact your data
4 Steps to Implement Adobe Analytics in 2021
An Introduction for New Users of Adobe Analytics:
How to Implement an Adobe Analytics Tag
ObservePoint Makes 2021 MWCN Utah 100 for 6th Year
MountainWest Capital Network announces Utah 100 Honorees of Utah’s fastest-growing companies.
The Server-Side Debate
We give equal time to the benefits of moving server-side as well as the many dependencies and resource questions that still need to be carefully considered in this debate.
Global Retail & Business Banking Firm Implements Data Governance
Find out how one of the world’s ten largest banks has automated part of their tag validation process with ObservePoint.