Lea Pica, LeaPica.com – 3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights
Learn from Lea Pica, Data Storytelling Advocate, about how to help others remember your data and act upon it.
Peter O’Neill, Ayima – Identifying and Resolving Transaction Discrepancies
Peter O’Neill, Director of Analytics at Ayima, will discuss how to establish trust in the data captured in key conversion paths.
Jon Tomlinson, Metric Partners – Maximize Your Marketing Channels for Adobe Analytics
Learn how to use sub-channels to improve data quality while maximizing Adobe’s marketing channel reporting.
Chris O’Neill, ObservePoint – Perfecting Release Validation: Catch Errors Before they Destroy Your Data
Learn how to use release validation to identify analytics errors in a staging environment before going live.
Global IT Solutions Company Uses Test Automation to Optimize Their Website
Learn how a global IT solutions company used ObservePoint to improve the data quality of roughly 3.5 million analytics records.
Don’t Wait To Validate
See how ObservePoint can assist your team through a website redesign or technology migration by auditing and validating your implementations in staging, production, and the live environment.
Testing Is Trusting: How to Apply Test Automation to Analytics Data
Learn how to use testing automation to eliminate the frustration and lack of confidence that comes with manually managing an analytics implementation.
Finning Automates QA for Efficient and Secure Technology Deployment
Learn how Finning used ObservePoint to set up an automated process to test their analytics implementation after each update to their website.
3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance
Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O’Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.
Got Scary Analytics Data? 7 Things You Can Do About It
This article discusses the reality of bad data and common issues that affect your web analytics solution. Learn seven ways to fix, manage, and prevent scary data.
ObservePoint Webhook Integration Service
A summary of the services included with ObservePoint’s Webhook Integration.
4 Ways to Align Marketing and IT Analytics Implementation Workflows
Learn the 4 ways to align your marketing and IT analytics teams in this blog post.