Webinar – Migrating from Adobe DTM to Launch: A 4-Phased Approach
Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe’s new TMS, Launch by Adobe.
Addressing the ICO’s Cookie Restrictions for Digital Analytics
Learn what you need to know about the ICO’s new cookie guidance in this blog post.
Better Analytics Data for Better Online Banking with ObservePoint
Learn how a major financial services firm used ObservePoint to ensure accurate data collection during a complex migration process.
Analytics Testing with ObservePoint Is an Ongoing Practice
Discover why maintaining accurate data on an ongoing basis is critical to giving your customers amazing experiences.
How to Make Better Business Decisions: Analytics Testing Strategies
Learn strategies for maximizing analytics testing efficiency in order to make better decisions for your business.
How Carnival Corporation Made a Smooth Transition from DTM to Launch with ObservePoint
Learn how travel and leisure giant Carnival Corporation used ObservePoint to migrate from Adobe DTM to Launch by Adobe with 75% less resources than expected.
Launch by Adobe & ObservePoint: A Data Quality Feedback Loop
See how ObservePoint works with Adobe Launch to validate a complete migration and deployment of the technology, then enables ongoing testing and validation of implementation and functionality.
How to Conduct a Google Analytics Audit [21 Point Checklist]
A 21 point audit to help you make sure the data you capture is trustworthy, so you can make confident decisions about your organization.
What Is Tag Auditing for Analysts?
Learn the promises and pitfalls of analytics tags and how tag auditing helps analysts discover and prevent data collection errors.
Webkit’s ITP 2.2: How it Affects Analytics Tracking and What to Do About It
Learn how Webkit’s ITP 2.2 will affect your ability to effectively track unique visitors on your website and what you can do about it.
Your Favourite Story Completes a Successful Analytics Migration for a Luxury Vehicle Manufacturer
YFS uses ObservePoint to complete a successful analytics migration to a new Adobe Analytics implementation.
Analytics Monitoring: How to Ensure Your Implementation Stays Up and Running
This blog post walks through how an analytics monitoring solution can help you periodically scan the pages on your site to ensure accurate data collection and positive user experiences.