Tag Monitoring: Protect Your Website from Broken and Missing Tags
Learn how tag monitoring solutions help you to catch broken and missing tags so you can ensure quality analytics and digital marketing data.
2018 Digital Analytics & Data Governance Report: The Top 7 Insights
Earlier this year, ObservePoint conducted its 2018 Digital Analytics & Data Governance Survey. View the top responses and insights here.
Data Quality and the Digital World: A Web Analytics Demystified White Paper
This report gives ten tips on collecting and acting on reliable, trustworthy data.
How to Check Your Analytics Tags Are Working with a Tag Debugger
This article discusses the best way to check analytics tags using ObservePoint’s free, unlimited tag debugging solution: TagDebugger™.
Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)
This article discusses how poor data quality could negatively impact your ability to measure user behavior.
10 Tips for Presenting Data
This article outlines ten tips for presenting data so that stakeholders can understand and make decisions off of data in analytics reports.
What Is a Good Bounce Rate? Quickly Create Internal Benchmarks
This article answers the question “What is a good bounce rate?” and shows how analysts can create internal bounce rate benchmarks in Google Analytics.
Building a Sustainable Analytics Infrastructure for Your Big Data Efforts
This article discusses the importance of building sustainable analytics to gain real insights over a long period of time while efficiently using resources.
10 Steps to Digital Data Quality Nirvana
This article outlines how to manage data quality, and the ultimate cost of poor data. See the ten perscribed tips to correct data quality problems and prevent them in the future.
Determining the Optimal Size for a Website Audit
This article discusses the importance of using sample audits instead of a site-wide website audit to validate analytics and marketing tags.
Web Analytics: Start with the “Why” Before the “What”
This article discusses the common pitfall or rushing into your web analytics implementation without first establishing what you hope to accomplish and why.
Brent Dykes, Domo – Data Storytelling: The Essential Data Science Skill Everyone Needs
Learn why data storytelling works and useful tips to leverage its power.