Judah Phillips, SmartCurrent – Data Stewardship in Digital Analytics
Learn how to appoint a data steward and create more value with analytics.
Lee Isensee, Search Discovery – Hey Siri, What Are App Analytics?
This session will cover the evolving market of mobile and app analytics, and how to use that data to succeed.
Lori McNeill, Riptide Analytics – No Dev Resources? No Problem! 6 Technical Hacks for Analytics Practitioners
Lori will be walking through some “hacks” for analysts to increase self-sufficiency in getting the data they need.
Matt Langie, MarketLinc – The Power of Human Engagement in a Digital World
Learn a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level
Michele Kiss, Analytics Demystified – Pairing Analytics with Qualitative Methods to Understand the WHY
Learn quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.
Data Validation: The Great Seal of Approval
This article discusses how data validation can help analysts and digital marketers gain the confidence of their analytics stakeholders.
Website Tags are Bound to Break…
This article illustrates the reality of broken website tags and how to minimize the impact of data quality issues. Learn three tips to help prevent tag issues, and how to benefit from a tag audit.
Data Inflation: A Hidden Danger for Your Analytics Data
This article explains the dangers of inflation and how data quality can be hindered because of it. See why inflation can affect web analytics data and what happens to a real company that must deal…
ObservePoint to Sponsor Adobe Summit EMEA
ObservePoint is pleased to be a sponsor of Adobe Summit EMEA 2023, taking place in London, England, on June 8-9.
ObservePoint to join BitBang on Webinar
ObservePoint is pleased to be a join BitBang on Webinar on July 11th for a discussion on “Cookies and Privacy: Get it Right with ObservePoint.”
Copy of IAPP Webinar: Shining a Light on Dark Patterns
Do you feel prepared for the death of cookies? We wanted to know how well prepared the industry is, so we scanned the top 100 sites in the US, UK and Australian markets to find out.