Three years ago, the debate around cookies, cookie types, 3rd-party cookie categories & dependencies, and the impending doom of cookie deprecation had reached a fever pitch. However, there wasn’t much in the way of hard numbers or clear explanations for the implications of cookie dependency and what marketers should do to mitigate the risks.
To address this, DMPG and ObservePoint undertook an extensive piece of research to look at the top 100 websites in the US, UK, and AU. We’ve revisited the data to see what’s changed since then and to answer questions like:
· Without Chrome’s cookie deprecation on the horizon, should you still be concerned with 3rd-party cookie dependency?
· Which markets have decreased their 3rd-party cookie dependency?
· What’s the threat of cookie expiration limits imposed by browsers?
· What alternative solutions to third-party cookies can you implement?
