Marketing
Efficient Spend & Seamless Experiences
Landing pages are critical to your digital demand strategy. They are a central point of customer engagement and data collection that informs your targeting and spending strategy.
ObservePoint validates your website landing pages at scale and across all of your paid and owned marketing channels to ensure reliable data, eliminate wasted ad spend, and deliver delightful user experiences.
Benefits for Marketers
Peace of Mind
Increased Campaign Performance
Visibility
Ideal Customer Experiences
Marketing can finally answer questions like
Are any of my campaign landing pages broken?
If you’ve confirmed that your analytics tags are present on your landing pages, you’ll also want to make sure that the data being collected by them is going into the correct variable.
On ObservePoint’s Variable Inventory page, you can:
- Check your main analytics tag, such as Adobe Analytics or Google Analytics
- See that there are unique values for your campaign variable
- Verify the value of the variable by page URL
Do my landing pages load too slowly?
If you’ve confirmed that your analytics tags are present on your landing pages, you’ll also want to make sure that the data being collected by them is going into the correct variable.
On ObservePoint’s Variable Inventory page, you can:
- Check your main analytics tag, such as Adobe Analytics or Google Analytics
- See that there are unique values for your campaign variable
- Verify the value of the variable by page URL
Do my campaign links go through redirects? If so, do the redirects strip tracking parameters or alter tracking code format?
If you’ve confirmed that your analytics tags are present on your landing pages, you’ll also want to make sure that the data being collected by them is going into the correct variable.
On ObservePoint’s Variable Inventory page, you can:
- Check your main analytics tag, such as Adobe Analytics or Google Analytics
- See that there are unique values for your campaign variable
- Verify the value of the variable by page URL
Are the correct analytics and/or martech tags present on marketing campaign landing pages?
If you’ve confirmed that your analytics tags are present on your landing pages, you’ll also want to make sure that the data being collected by them is going into the correct variable.
On ObservePoint’s Variable Inventory page, you can:
- Check your main analytics tag, such as Adobe Analytics or Google Analytics
- See that there are unique values for your campaign variable
- Verify the value of the variable by page URL
Are tracking codes being passed to the correct variables in my analytics/martech platforms?
If you’ve confirmed that your analytics tags are present on your landing pages, you’ll also want to make sure that the data being collected by them is going into the correct variable.
On ObservePoint’s Variable Inventory page, you can:
- Check your main analytics tag, such as Adobe Analytics or Google Analytics
- See that there are unique values for your campaign variable
- Verify the value of the variable by page URL
See ObservePoint in Action
Don’t just take our word for it.
Here’s what our customers have to say.
Head of Global Marketing Technology
“ObservePoint has been really central to our success here at Carnival since the beginning.”
... Senior Manager, Digital Analytics
“There are so many ways that things can go wrong. ObservePoint gives us a way to make sure things get done and stay in place.”
... Sam Valind
Sr. Data Architect, Room & Board
“As a result of working with ObservePoint, we achieved 99% ad waste reduction across display, Meta, and Pinterest.”
... Senior Marketing Analyst
“With ObservePoint, I’m able to reassure stakeholders that errors won’t pop up and that the integrity of their reports will be sound.”
...Get started testing your customer journeys today.
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