Simplify Web Analytics with Automated Data Validation
Become a trusted data source
You provide more than just data and reports. You are the trusted source of information used to make key decisions within your organization, such as: where to direct digital spend, which email campaigns are working, what the marketing ROI is, and more.
ObservePoint helps you automate the monitoring and validation of your data analytics so you can count on the data at the center of key business decisions. Finally, you can:
Scale your QA across domains, brands, or regions
Save time and resources for actual analysis
Detect errors on your website proactively
Have confidence in your data
Start My Free Account
Fill out your information below to create a free account. Scan up to 1,000 pages. No time limits. Full access to the ObservePoint platform
Trusted by the world’s top companies
You don’t need MORE to do. Manually scanning hundreds, thousands, or millions of web pages is virtually impossible. That’s why ObservePoint automates web governance, so you can focus on taking action and making an impact.
- Audit Scheduling – Automate routine audits to monitor your tracking infrastructure at your preferred cadence or before and after major website development milestones
- Error Detection & Alerts – Get real-time notifications about broken tags or discrepancies
- Tag Governance – Track all your website tags for consistent performance
- Custom Dashboards – Build reports that show the metrics you care about
A matter of trust
Your job is all about accuracy, thoroughness, and finding the story in the numbers. You need to trust the data you’re analyzing, and your organization needs to trust the data you’re sending them. How can you have confidence in your data when all too frequently:
- Tags drop off in redirects
- Duplicate or multiple tags are found on pages
- Pages are missing analytics
- Landing pages or marketing technologies are broken
Data to dollars
Relied on by digital marketers, email marketers, campaign managers, and more, you data is vital to successfully hitting lead gen and revenue targets. One scan could make a drastic impact on your company’s bottom line.
With just a FREE SCAN by ObservePoint, you’ll be able to quickly see:
- If your analytics are present and firing on your most important pages
- What variables are being populated by your analytics
- If your data layer is mapping correctly to your analytics
- If specific values within a variable are present throughout a web journey
Don’t just take our word for it.
Head of Global Marketing Technology
“ObservePoint has been really central to our success here at Carnival since the beginning.”
...Senior Manager, Digital Analytics
“There are so many ways that things can go wrong. ObservePoint gives us a way to make sure things get done and stay in place.”
...Sr. Data Architect, Room & Board
“As a result of working with ObservePoint, we achieved 99% ad waste reduction across display, Meta, and Pinterest.”
...Senior Marketing Analyst
“With ObservePoint, I’m able to reassure stakeholders that errors won’t pop up and that the integrity of their reports will be sound.”
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