For many data stakeholders, the concept of a data layer can be a bit elusive.

And while the internet is riddled with assertions of how important the data layer is to accurate data collection, a true understanding of the nature of a data layer—and the corresponding investment to implement one—evades many data owners.

Learn about how a data layer can:

• Simplify data collection processes
• Standardize metrics across vendors
• Minimize potential points of failure in data collection