Data Layer, Meet Data Layer Validation
This article discusses how to validate your data layer in the ObservePoint platform.
3 Ways a Data Layer Boosts Tag Management and Your MarTech Stack
This article discusses how implementing a data layer can boost your tag management strategy and strengthen your MarTech stack.
Deciding on Data Layer Design, Structure, and Variable Naming Conventions
This article discusses some of the basics of data layer naming conventions and structure.
What Is Tag Validation?
Tag validation takes auditing one step further giving you confidence in your site and data you can trust.
What Is a Web Analytics Implementation?
To take your business to the next level you need a web analytics implementation. In this blog post you’ll learn about what it is and why you need one.
5 Steps to a Powerhouse Website Tagging Strategy
One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.
What Is Tag Auditing?
Tag auditing is a step in the right direction towards tag governance, allowing you to verify your web tags are all present and firing as expected.
What Is ObservePoint? Here’s What You Need to Know
ObservePoint is software to help companies ensure digital analytics data is accurate and actionable. Get answers to your question “What is ObservePoint?” as well as others.
Hippies and Data Don’t Mix, Do They?
Episode 5: Special guest, Jason Thompson, joins us to discuss opinions on Google Analytics 4, and Facebook’s recent woes and what it means for marketeers across the world.
3 Ways to Debug an Adobe Analytics Implementation
How to debug your Adobe Analytics implementation
The Top 5 Website Tagging Best Practices
Websites are under a lot of stress. Following website tagging best practices will help you keep your tagging implementation scalable and in good shape.
How to Test Your Web Analytics Is Collecting Accurate Data
How often do you take the time to verify your web analytics is still working? Website changes can break web analytics, so consistent testing is important to preserve functionality.