vimeo Archives

LGPD, UK Walking Away from GDPR, and Tools for Data Protection

Episode 4: Special Guest, Ingrid Silva Pino, joins the discussion about updates on LGPD, the UK walking away from GDPR, processes and tools for addressing data protection, And more!

What is a Web Tag?

This post discusses the basics of web tags and tag management. Discover what web tags are, how they work and what advantages they offer to digital marketers.

Privacy Compliance Solution Demo (8 Minutes)

Transitioning to GA4, Changes in Digital Experience, and How Top Retailers Implement Adobe Analytics

Episode 3: Special guest, Krista Seiden, joins the discussion on New GA 4, Changes in Digital Experience, Industry Updates, & More!

4 Steps to Implement Adobe Analytics in 2021

An Introduction for New Users of Adobe Analytics:
How to Implement an Adobe Analytics Tag

How to Test Your Adobe Analytics Implementation

With the right tools to automate testing your Adobe Analytics implementation, you can get efficiency and accurate data.

Pros & Cons of Server-Side, Privacy Regulation Updates, and The State of Third-Party Cookies

Episode 2: Join digital marketing and analytics leaders for regular live discussions around data problem-solving, industry news, strategy, governance, technology, regulations, and more!

7-Step Adobe Analytics Solution Design Reference [with SDR Template]

This article walks through the steps of how to create an Adobe Analytics Solution Design Reference for a more effective data governance program in your web analytics implementation.

Counting Cookies: The Reliance, the Risk, and the Remedy

Do you feel prepared for the death of cookies? We wanted to know how well prepared the industry is, so we scanned the top 100 sites in the US, UK and Australian markets to find out.