ObservePoint Acquires Strala’s Technologies
Learn about ObservePoint’s recent acquisition of Strala’s three core technologies: Touchpoints, JourneyStream, and Prism.
Peter O’Neill, Ayima – Identifying and Resolving Transaction Discrepancies
Peter O’Neill, Director of Analytics at Ayima, will discuss how to establish trust in the data captured in key conversion paths.
Chris O’Neill, ObservePoint – Perfecting Release Validation: Catch Errors Before they Destroy Your Data
Learn how to use release validation to identify analytics errors in a staging environment before going live.
Lea Pica, LeaPica.com – 3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights
Learn from Lea Pica, Data Storytelling Advocate, about how to help others remember your data and act upon it.
Jon Tomlinson, Metric Partners – Maximize Your Marketing Channels for Adobe Analytics
Learn how to use sub-channels to improve data quality while maximizing Adobe’s marketing channel reporting.
3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance
Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O’Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.
Webinar – Migrating from Adobe DTM to Launch: A 4-Phased Approach
Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe’s new TMS, Launch by Adobe.
3 Reasons Why You Should Do a Website Audit Today
Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today.
Tag Monitoring: Protect Your Website from Broken and Missing Tags
Learn how tag monitoring solutions help you to catch broken and missing tags so you can ensure quality analytics and digital marketing data.
Lee Isensee, Search Discovery – Hey Siri, What Are App Analytics?
This session will cover the evolving market of mobile and app analytics, and how to use that data to succeed.
Michele Kiss, Analytics Demystified – Pairing Analytics with Qualitative Methods to Understand the WHY
Learn quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.
Matt Langie, MarketLinc – The Power of Human Engagement in a Digital World
Learn a unique approach to analyzing visitor digital body language, segmenting that site traffic, and delivering engagement at a human level